Consumers are changing their reasons to buy – fact! The younger generation – millennials and Gen Z are a brand new era of consumers and they want completely different experiences when it comes to products and services alike. They buy in different ways,...
PR is changing! The traditional way of doing PR and submitting releases into journalist’s inboxes simply doesn’t cut the mustard any more. It’s old school. Now you have to stand out more than ever. PR needs to be pro-active and responsive. Tools such...
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